Business Analyst

About Us–

Betterhalf is India’s first and only matrimony super app without parents.

We are the first and only marriage super app in India offering end-to-end matrimony and wedding products to urban Indians, who are the primary decision makers for their marriage and wedding decisions, unlike their parents who were in the driver’s seat a decade ago.

Our flagship product – matrimonial matchmaking – offers these users the world’s fastest matching in a single click (US Patent No. 16/777,773). This matching technology is faster than dating apps and more accurate than traditional matrimonial sites.

Company funding:

Betterhalf.ai has successfully raised $8.5M in Series A funding from marquee investors like Y Combinator, FinSight Ventures, Instagram cofounder, Dropbox co-founder, Kunal Shah – CRED founder and Nobroker founders.

Betterhalf Traction:

With 1M MAU and a presence in every city in India, our reach is expansive — and we’re rapidly growing users (50% quarter over quarter) and operating at $500k gross monthly revenue.

By mid next year, we’d like to become India’s 3rd largest matrimony player and make our path to No.1. There’s never been a more exciting time to be at Betterhalf.

Your role:

We are actively seeking a motivated and detail-oriented Business Analyst to join our analytics team. In this role, the ideal candidate will play a pivotal role in analyzing business processes and sales funnels, identifying improvement opportunities, and delivering data-driven insights crucial for strategic decision-making. The role works closely with the business, sales, supply, operations and product teams for the weddings business unit. The Business Analyst will gather and analyze requirements, develop insightful reports, and contribute significantly to the overall success of our organization

Responsibilities:

• Apply analytical thinking and creative hypothesis formulation to address business challenges.
• Foster effective cross-team communication to ensure seamless collaboration.
• Utilize SQL and Python for comprehensive data analysis and manipulation.
• Develop insightful dashboards using Tableau to facilitate data-driven decision-making.
• Analyze business processes, product funnels, and identify opportunities for improvement.
• Provide data-driven insights to support strategic decision-making.
• Work closely with growth, product, and business teams to gather and analyze requirements.
• Develop reports and contribute to the overall success of the organization.

Requirements:

• 2-5 years of experience as a Business Analyst in a startup environment.
• Proficient in SQL and Python for data analysis.
• Strong communication skills to articulate complex findings clearly.
• Experience with Tableau for dashboard creation.
• Understanding of product analytics, funnel analysis, and consumer business.
• Proven ability to handle large datasets efficiently.
• Analytical mindset with creative problem-solving skills.
• Preferably working in a B2C set up.