Marketing Technology Manager

Drive growth at one of the fastest-growing companies in America

Fresh Prints is an NYC-based custom apparel brand. We find incredible students and give them the working capital, training, and support to build the business at their schools. We have 600+ students who will do $40+ million in sales over the next 12 months.

You’ll be focused on the next $100 million. How do we create unique value propositions? How do we optimize the existing revenue channels and develop additional revenue channels? How do we usher in the next stage at Fresh Prints?

Those are the questions the members of our cross-functional Growth Team work on every day. They do so not as developers, designers, or marketers but as entrepreneurs determined to drive the business forward.

This role is perfect for someone with 3+ years of experience in marketing technology, product management, or related roles. For the right person, this role offers an uncapped opportunity. With time, the role will develop into a higher-level role, and you’ll be given the opportunity to be a leader in the space.

We’re looking for someone willing to take ownership of projects, demonstrate resourcefulness, be super attentive to details, be proactive, stay calm under pressure, and execute on tight deadlines. The ideal candidate should love taking on new challenges.

Needless to say, you’ll grow as Fresh Prints grows. You’ll get the time and support you need to learn, develop professionally, and have a big impact.

Description of the Role 

• Manage and optimize our marketing technology stack, including tools like Mixpanel, Iterable, Google Analytics, Jotforms, Sheets, Attentive, Unbounce, etc.
• Integrate data from various sources into our martech stack, ensuring data accuracy, consistency, and accessibility.
• Design and implement automated workflows to streamline processes and improve efficiency.
• Develop and implement marketing attribution models to accurately measure the impact of marketing efforts on business outcomes.
• Provide training and support to marketing teams on martech tools, best practices, and techniques to enhance their effectiveness and efficiency.
• Troubleshoot technical issues with martech tools and ensure their smooth operation. Stay updated on new tool features and updates to optimize their usage.
• Ensure effective implementation of martech solutions to help achieve marketing goals.
• Establish clear definitions for accurate and complete data across all touchpoints in the Martech stack.
• Regularly monitor data quality metrics (e.g., missing values, inconsistencies, duplicates) and implement processes to identify and address data quality issues promptly.
• Create detailed maps and documentation outlining how data flows through the martech stack, identifying data sources, transformations, and destinations.

Requirements 

• 3+ years of experience in marketing technology, product management, or related roles.
• Proficiency in marketing platforms, automation, analytics tools, and data integration solutions.
• Strong analytical skills with the ability to interpret data, identify inconsistencies, errors, and flow issues, and then develop solutions to address them.
• Basic understanding of APIs, data integration, and data pipelines is an add-on.
• Excellent communication and collaboration skills, with the ability to work cross-functionally with marketing and tech teams.
• Detail-oriented with a focus on accuracy and quality in data management and analysis.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and requirements.
• Super detail-oriented and meticulous with work.
• Strong time management & prioritization skills.
• Self-motivated and excited to work on different projects.

Personal Attributes 

• Proactive. You believe it’s always on you to ensure that anything you do is a success.
• In love with a challenge. You revel in solving problems and want a job that pushes you out of your comfort zone.
• Goal-oriented. You’re incredibly ambitious. You’re dedicated to a long-term vision of who you are and where you want to go.
• Open to change. You’re inspired by the endless ways in which everything we do can always be improved.
• Calm under pressure. You have a sense of urgency but channel it into productively working through any issues.
• Super attentive to detail. You have an eagle’s eye for detail and can catch any mistake within seconds.

Compensation & Benefits 

• 14 lakhs (per annum)
• Health Insurance
• Mental Health benefits
• The opportunity to learn a lot rapidly
• Working with a talented and busy team dedicated to building a business together

Details 

• This is a WFH role and could be based anywhere in India.
• Hours are Monday – Friday, 12:30 pm IST – 9:30 pm IST.