Pristyn Care Sets its Sights on New Turf; Launches $75M Fitness Tech Venture

Healthcare startup Pristyn Care, known for its surgeries and procedures, is now venturing into uncharted territory. In a move to leverage its existing infrastructure and customer base, the Bengaluru-based firm is launching a new fitness and wellness technology business. Pristyn Care Fitness is aiming to raise $75 million in its first round of funding to develop digital health solutions.

This will allow Pristyn Care to offer an integrated approach to both illness treatment and preventive healthcare. With obesity and lifestyle diseases on the rise, there is a large need for virtual fitness coaching and monitoring tools. Pristyn Care’s vast network of hospitals and clinics across India can promote these new digital products and services. The startup sees an opportunity to become a one-stop health services provider rather than just focusing on curative care.

The fresh funding will be utilized for product development, hiring experts and scaling operations. Pristyn Care Fitness plans to roll out apps and devices for exercise routines, nutrition planning, activity tracking and more. Teleconsultations with trainers and dieticians are also in the pipeline. This comes at a time when the COVID-19 pandemic has accelerated demand for remote healthcare options.

With its proven track record and growing customer loyalty, Pristyn Care is well placed to disrupt the fitness tech domain. However, it will face stiff competition from established global players. Successfully translating its brand strength beyond surgeries into the uncharted wellness segment will be the real challenge. But if it can execute well, Pristyn Care will emerge as a comprehensive digital health company.