Heap

Description

Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

The Growth plan is designed for startups to start scaling with.

• Improve customer experience: Pinpoint exactly where users are struggling and quickly make improvements to the customer experience, ensuring an intuitive, enjoyable user experience.
• Speed up time-to-market and optimize the impact of product and business teams: Rather than relying purely on gut instinct, leverage digital engagement data to test hypotheses and answer questions as they arise. With data-driven insights, confidently bring new features & experiences to market.
• Build increasingly valuable features and experiences: Leverage data to build consensus on engineering investments that can be clearly tied to business outcomes.
• Understand the full user journey: With native session replay, a complete data foundation, and automated data science, only Heap can surface the insights teams need to win.

HEAP ILLUMINATE:

Heap Illuminate shows you what’s working and what not, so you can optimize your investments, understand your users, and get answers quickly.

• Heap generates a Top Events table that shows you the key events between and two moments in your funnel. See where users really drop off, or how much work any activity really requires.
• You can then choose an event and use Journeys to see how different behaviors impact conversion downstream. It’s the easiest way to visualize complex user journeys.
• Set up any funnel and Heap shows you (1) the number of interactions users exhibit between steps, (2) the time spent on every step, and (3) the percentage of users who return before completing the funnel.
• When you run a graph or funnel query, Group Suggestions automatically identifies user segments to look at, particularly the ones that most impact conversion and engagement.
• Pageview Suggestions automatically surfaces the most commonly viewed pageview types. This ensures that you examine your data with the right level of granularity.
• Rage Clicks alerts you when users click rapidly and repeatedly without moving forward. It’s a simple way to find bugs, slow response times, or UX confusion.