Uber Extends Its Reach to Jammu & Kashmir, Introduces Intercity Services in Srinagar for Seamless Travel Experiences

In a significant move, global ride-hailing giant Uber has expanded its operations in India by stepping into the picturesque region of Jammu & Kashmir. The company recently introduced its economical cab booking service, Uber Go, and outstation cab service, Uber Intercity, in Srinagar on January 30th. This expansion enables users to conveniently book intercity rides to Gulmarg, Sonmarg, and Pahalgam through the Uber app, effectively catering to the transportation needs of both tourists and locals in these sought-after travel destinations.

Uber’s foray into Srinagar marks its foray into one of India’s much-loved travel spots, showcasing the company’s commitment to servicing diverse and unique locales. With the introduction of its services in this popular tourist hub, Uber is set to offer trusted transportation options, creating new opportunities for seamless travel experiences both within and around Srinagar. The emergence of global ride-hailing services in Jammu & Kashmir is a significant step, facilitated by the region’s implementation of the Motor Vehicle Aggregator Rules in 2023, allowing operators like Uber to commence operations once duly licensed.

Joint transport commissioner Vinay Samotra confirmed the issuance of licenses to Uber and its primary competitor, Ola Cabs, thus marking an important milestone in the region’s transportation landscape. This expansion aligns with Uber’s broader growth strategy in India, reflecting its dedication to enhance its presence across diverse geographies. Despite widening its net loss to INR 311.3 Crores in the financial year 2022-23, from INR 196.7 Crores in the previous fiscal, Uber’s operating revenue surged by nearly 55% to INR 2,666.1 Crores during the same period. At present, Uber operates in 125 cities in India, offering a range of services including auto-rickshaws and bike taxis on its platform, contributing to the robust competition within the mobility sector.