Wishlink Hits the Jackpot: Secures $7M Boost from Top Investors

In the bustling world of e-commerce, there’s a new player that’s just kicked up a storm. Wishlink, the creator-focused commerce startup, is all the buzz today after bagging a cool $7 million from the folks at The Fundamentum Partnership Fund and Elevation Capital. Now that’s what you call a funding fiesta!

After playing it cool for a bit—15 months to be precise—this Bengaluru-based dynamo has come out swinging. With the ink drying on a special resolution to issue some fancy Series A CCPS shares at nearly Rs 44,882 a pop, Wishlink has just tucked away Rs 58.1 crore, according to the papers filed with the Registrar of Companies. And get this, the valuation bells are ringing at a whopping $30 million after the money shuffle. Not too shabby, right?

Let’s talk about who’s getting a bigger slice of the Wishlink pie. Elevation Capital is strutting their stuff with a 22.93% stake, becoming the top dog among external investors. Not far behind is The Fundamentum Partnership Fund, holding a nifty 13.55%. Now that’s what you call a powerhouse backing!

Dreamt up by the trio of Chandan Yadav, Shaurya Gupta, and Divyansh Ameta, Wishlink isn’t just any e-commerce platform. Picture this: social media creators, those charismatic influencers you love, setting up their own multi-brand storefronts. They’re not just showing off products—they’re literally driving you from your screen straight to the brands! It’s a win-win for everyone—creators, shoppers, and brands like H&M, Faballey, and heck, even the big guns like Amazon and Flipkart, are all in on the action.

So yes, they’ve had a bit of a roller coaster with revenue and losses last fiscal year, but with over $10 million in their kitty so far, Wishlink is primed to change the shopping game. As they duke it out with the likes of Peepul Tree and HYPD Store, it’s all eyes on Wishlink. Because let’s face it, who doesn’t want a front-row seat to the next big thing in creator-driven e-commerce?